Recent Mobile Marketing News and Trends

by Michael Armstrong

Marketing TrendsKeeping up with mobile marketing news and trends is an important piece to ensure that your mobile marketing strategies are successful.

If you own a business you need to think about how you can reach your audience and today there are many options:

  • Mobile Optimized Website
  • Social Media Marketing Campaign
  • SMS Text Marketing Campaign
  • Mobile App
  • Twitter Marketing
  • Facebook Marketing

This list goes on and one in today’s hyper active marketing world.

Have you created a mobile marketing strategy for your business?  Is your website mobile optimized?  How do you think you can best reach your customer base on their mobile phones and add value to the relationship you have with them?   These are all questions your going to have to answer as you move into mobile!

Below are some recent Mobile Marketing Related News Stories and Trends I Compiled for you!


Video Ads See Record Engagement From Online, Mobile Users – Mobile Marketing Watch

Video Ads See Record Engagement From Online, Mobile Users – Mobile Marketing Watch – Video Ads See Record Engagement From Mobile Users 300×237 Video Ads See Record Engagement From Online Proving that ambitious 2013 projections about mobile advertising may, …

There are many ways to reach your audience!  Read all about it below.

Mobile Marketing: Reaching The Untethered Consumer – Forbes

Mobile Marketing: Reaching The Untethered Consumer – Forbes – You just cringed, which is evidence of the challenge that marketers face. Mobility makes consumers both infinitely accessible and utterly vulnerable. In life and in mobile marketing, ill-timed, …

Its always a good idea to study what other companies are doing, then create your own strategy!

This awesome Coca-Cola campaign shows the vast potential of mobile marketing – The Next Web

The Next Web – This awesome Coca-Cola campaign shows the vast potential of mobile marketing – The Next Web – Here’s a great example of how mobile and creative thinking can come together to create an original and compelling marketing campaign. The video below …

The large Retailers are paving the way in Mobile Marketing!  Take note of what they are up too!

Cabela’s Counting on Mobile Marketing for ‘It’s In Your Nature’ Campaign – Mobile Marketing Watch

Mobile Marketing Watch – Cabela’s Counting on Mobile Marketing for ‘It’s In Your Nature’ Campaign – Mobile Marketing Watch – Cabelas Using Mobile Marketing for It’s In Your Nature Campaign 300×200 Cabelas Counting on Mobile Marketing Earlier this week, Cabela …

Dont forget about iPads and Tablets when your optimizing your website for mobile traffic!

Tablets Topping Smartphones in Ad CTRs, Says Adfonic – Mobile Marketing Watch

Mobile Marketing Watch – Tablets Topping Smartphones in Ad CTRs, Says Adfonic – Mobile Marketing Watch – Tablets Topping Smartphones in Ad CTRs 300×236 Tablets Topping Smartphones in Ad CTRs, Says Adfonic Adfonic has just published its new AdSnap: Tablets rep …

Very interesting Video for you to watch!

Expert insight: the growth of mobile marketing in Mena | IT, Internet

Video: Mobile marketing is on track to become a mega industry as both social platforms and digital agencies shift their focus to capitalize on the smartphone and tablet boom. Steven Bond spoke to a panel of experts about the

If your interested in learning how to start a mobile marketing business check out this post!

Even the wine industry is getting into mobile marketing!

Wine Industry Raises its Glass to Mobile Marketing | Mobile

Underscoring the diversity of industries exploring the promotional power of mobile marketing, Snipp Interactive has lifted the curtain on its new offering.

Very interesting study about mobile apps and mobile websites.

Study – Mobile Marketing Watch

http://www.mobilemarketingwatch.com3/12/13

According to the findings of a new global study from technology performance company Compuware Corporation, consumers prefer mobile apps over mobile websites by.

For those of you that need a list, here is a good one!

10 Actionable Trends For Mobile Marketers In 2013 – ReadWrite

Research firm Forrester outlines what mobile marketers need to know in 2013 to thrive.

Entertaining post about whats going on in the mobile space.

Keeping up with Mobile Marketing – Chicago Style SEO

Mobile is the new frontier in all things technology, marketing, lifestyle – you name it. Just as they adjusted their marketing style from radio to television some 60 years ago, the smartest advertisers are devising new ways to

This is one of the BEST posts Ive read drills into the statistics and she nailed it.  Very informative!

69 Mobile Marketing Facts Explained (in Plain English!) | Heidi Cohen

As a result, consumers expect a seamless digital experience regardless of the device they’re using. Here are 29 mobile marketing charts to help you navigate mobile marketing in 2013. Source: Heidi Cohen’s Actionable

Mobile Marketing Related TWEETS

 

forrester

3 things you must do to launch successful mobile marketing programs. @JenniferWise blogs http://t.co/EeZLWQSjsw #ForrForum

Monday, March 18, 2013 12:55:00 PM

VanNuysMedia

What Mobile Marketing can do for small business: http://t.co/r5aJK6bRZD

 

BizReviewAU

RT @Gomeeki: Insights and Recommendations From Gomeeki on How to Optimise your Marketing Strategy With Mobile. http://t.co/P5wCc9NDvk

 

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